AI Insights · Timothy · January 2021
Q4 2020 U.S. iOS Performance of Top Virtual Pet Apps
An analysis of the top 5 virtual pet applications on the iOS platform in the United States for Q4 2020, revealing trends in downloads and weekly active users. Insights from Sensor Tower provide a snapshot of the virtual pet category's performance.
As the year 2020 wrapped up, the virtual pet category on the iOS platform in the United States saw varying performances among the top applications. Sensor Tower's data provides us with a closer look at how these apps fared in terms of downloads, revenue, and active users.
My Talking Tom 2 showed a significant increase in downloads, jumping from 47K in the last week of September to 95K in the final week of December. Its weekly active users also saw an upward trend, rising from 523K to 611K over the same period. The revenue for the app peaked in the weeks leading up to Christmas, hitting 18K in the week of December 21st.
The performance of My Talking Tom Friends, released in mid-2020, demonstrated an upward trajectory in revenue, ending the quarter with 7K in the last week of December, compared to 1.5K at the start of the quarter. Downloads remained relatively stable, with a slight increase to 61K in the last week of December from 50K in the first tracked week. Weekly active users experienced a decline, dropping from 680K to 578K.
My Talking Tom, an older but still popular app, had a consistent download rate throughout the quarter, with a notable spike to 51K in the week preceding Christmas. Weekly active users saw a gradual increase, reaching a high of 782K in the last week of December. Revenue for the app showed a slight increase, ending the quarter at 3K.
My Talking Angela experienced a stable download rate, with a peak at 40K in the week leading up to Christmas. Its weekly active users followed a similar pattern, ending the quarter at around 301K. The app's revenue saw fluctuations, with a peak at 10K in the week of December 21st.
Lastly, Sweet Olivia - Cleaning Games had a fluctuating download count throughout the quarter, ending with 16K in the final week of December. Weekly active users peaked in early December at 45K but saw a decrease to 31K by the end of the month. Since the app's revenue was relatively low, the focus remained on its download and active user trends.
For more detailed insights and data analysis, Sensor Tower's platform offers in-depth metrics on app performance across various markets and categories.
